Send Out Some Kindness: Hot PR Tactic in ’09
Tweet I’m working on MarketingSherpa’s 2009 Wisdom Report, and I’m surprised by how many PR entries there are. Last year, we didn’t get near as many. (For those of you who don’t know, our Wisdom Report...
View ArticleSome Social Media Nuggets to Toss Around
Tweet MarketingSherpa members got a preview of our 2009 Social Media Marketing and PR Benchmark Guide last week. An executive summary, table of contents, and some great charts and analysis were...
View ArticleStart a Company Blog?
A company blog can be a great way to build brand, credibility and site traffic--but blogging is often more work than first expected. And positive results rarely come quickly. The benefits gradually...
View ArticleBlogger Video Sharing Data
Knowing which bloggers are most likely to embed or link to a viral video can help focus your pitching strategy. Take a look at a new video engagement report from social media business intelligence...
View ArticleSEO Raises Awareness and Reputation Better than PPC
Tweet Pay-per-click advertising in search engines is a veritable money machine for some companies. They put money in, turn some wrenches, and money comes out the other end. However, PPC is not a...
View ArticlePublic Relations: The best press release is no press release
Are you a public relations associate or manager looking to advance your career? Here's a novel idea. Ditch the press release and just write it in a letter...
View ArticleThe Last Blog Post: To understand life is to understand marketing
In your marketing career, you’ve likely heard a wide range of advice for how to get ahead, increase bottom-line revenue, or impress business leaders. But at its very base, marketing is about people....
View ArticleMarketing Strategies: Is performance-based vendor pricing the best value?
When dealing with a vendor you have to understand that this is a financial arrangement and you must maximize the value of that arrangement. So, how do you make sure you’re getting the most out of it?...
View ArticlePublic Relations: 5 interview mistakes that drive journalists crazy (and how...
Many marketers reach out to the traditional press, websites and bloggers to promote their products and services through those extremely valuable “earned mentions.” So let me help you avoid these five...
View ArticleSocial Media Marketing: How New York Public Library increased card sign-ups...
The New York Public Library uses National Library Card Sign-up Month as an opportunity to bring in many new library users. To do so, the library implemented a social media campaign using quotes from...
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